ABCDEFGHIJKLMNOPQRSTUVWXYZ#
A
Above the line (ATL) advertising
B
Below the line (BTL) advertising
C
CMS (Content-Management-System)
CRM (Customer-Relationship-Management)
D
Differenzierte Marktbearbeitung
E
F
G
H
I
Integrated Marketing Communications (IMC)
J
K
Konzentrierte Marktbearbeitung
L
M
Marketing-ROI (Return on Investment)
N
O
P
Product Public Relations (PPR)
Q
R
S
Strategische Geschäftseinheiten (SGE)
Strategische Geschäftsfelder (SGF)
T
U
UAP (Unique Advertising Proposition)
Undifferenzierte Marktbearbeitung
USP (Unique Selling Proposition)